TechCrunch
TechCrunch is a technology news and information website that covers all things tech related including mobile, entertainment, gaming, apps, web services, big data, IoT, metaverse, blockchain, VR/AR, augmented reality, self-driving cars, virtual reality, robotics, NFTs, artificial intelligence, AR/VR, machine learning AI, digital twins, big data analysis, social media, 5G, crypto, privacy & security, digital currency, bitcoin & other cryptocurrencies, cryptocurrency exchanges, blockchains, ICOs, DAOs, the Metaverse and more!
TechCrunch was founded on February 27, 2004, on March 23, 2007, by David A. Rubenstein in Chicago, Illinois with today’s date as its founding day. During its early days, it operated under The New York Times before being bought up by Bloomberg News after they rejected their first offer of $2.9 million for the site. It expanded to other cities like London (UK), Sydney (Australia) Miami (USA), Singapore (Singapore), and Melbourne (Australia). In 2017 it rebranded to be called “TechCrunch” from “TechCrunch.com” on October 30th, 2017. TechCrunch is owned by global media company WPP (now 21st Century Fox). TechCrunch has been known as one of the most trusted sites online about technology since 2002 when the site had its 1,400,000th visitor which later increased to 2,000,000 visitors from December 2016 until July 2018. Then again in 2021 during the holiday season there were 100 million page views for this edition alone and in 2022 year-to-date traffic is estimated at 637 million page views. As of 2022 May 31st, 2022 TechCrunch has a total revenue in excess of $750 million. With an employee base of approximately 20 people, we have offices in Los Angeles and Atlanta. They focus mainly on developing journalism and content as well as publishing original stories. Additionally, many former employees of TechCrunch including Marc Randolph are now contributors to Vox Media and some even write pieces to provide insight while also providing insider details in our new stories or giving us feedback on what we may have missed. Technology blogs such as VMWare and Google search are based on TechCrunch articles. TechCrunch, in 2020, reached over 8 billion page views with around 7.5 billion unique visits to its websites. However, the site saw a decrease in pages per user during COVID. Between September 22, 2019, and March 26, 2020, this number decreased by nearly 40%. In comparison, Medium has about 13 million unique users per month which means they attract roughly half a billion users each month. Also, Facebook and Instagram are considered giants among social media platforms and these two companies generate almost $100 billion in monthly revenue from advertising and product sales respectively. We estimate a 200% increase in ad revenue after launching our premium subscription model and a 400% increase in ad revenue if you opt into having your photos showcased within those ads. On average every week one out of five clicks get tracked at TechCrunch, but since 2015 every second in the US has seen that number rise in any given week and we are confident it will continue to do so. TechCrunch is very good at generating engagement online which has resulted in them reaching 15.3 billion impressions as of June 3, 2022, on YouTube videos and 3 billion minutes played by Spotify listeners each month. Another way they drive massive traffic on their website is through sponsored content such as the following article where IBM used our brand to promote a partnership with GitHub.
IBM partnered with GitHub in August
This partnership is designed to bring together Github’s open-source development platform with IBM Watson technologies to deliver AI innovations and technologies to developers across the globe, creating better experiences for everyone. By combining Git and cloud computing software with powerful analytics and automation, teams can leverage the advanced features of both tools to create innovative solutions that solve real business problems. Read how IBM is leveraging its vast experience across hundreds of applications, AI platforms, and public APIs for innovation.
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